Category Archives: human behaviour

How to spend less

Ever since the 2000 rupee note came out, my spending behaviour has changed. Now, when I’m considering buying something, the first thought that goes through my head is,¬†Will the vendor accept my 2000 rupee note? It’s almost a parallel process: … Continue reading

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Instant remorse

I’m sitting here, waves of repulsion coursing through me. I’m disappointed, disturbed, disgusted. I just had a bowl of instant noodles. Yuck. It feels like total failure, this giving in to a horribly over-processed, un-nutritious, health-less “food”. I’m actually on … Continue reading

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Pick a herd that helps you change yourself

Herds. They don’t just describe cattle, they also describe us. Herd mentality, herd behaviour – these phrases exist because they are accurate observations of what we do, following what others are saying and doing, moving along with whatever is the … Continue reading

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The social nature of behaviour change

Is behaviour change individual or social? A lot of stuff I hear about forming new habits is solo stuff: making your resolution, writing it down, creating a routine, monitoring the progress, realising success. It’s all just you. If it’s about … Continue reading

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A thousand tiny choices

Grit. The best four-letter word. Grit is mental toughness, it is what makes success. It’s not talent – not your naturally endowed intelligence nor or an innate physical strength – that decides if you will rise to the top. Instead, … Continue reading

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First Citizens

It seems this is prize-awarding season. The latest is the slew of awards given out by the Nobel Committee for the leading contributors in different disciplines. I recently wrote about Richard Thaler receiving the Nobel Prize for Economics for his … Continue reading

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Richard Thaler won the Nobel Prize for Economics 2017! (and why you should care)

Why do you eat junk food even though you know it’s bad for you? Why don’t you save money even though it will set you up for a great retirement? Why do you buy the more expensive wine even though … Continue reading

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