Category Archives: human behaviour

Richard Thaler won the Nobel Prize for Economics 2017! (and why you should care)

Why do you eat junk food even though you know it’s bad for you? Why don’t you save money even though it will set you up for a great retirement? Why do you buy the more expensive wine even though … Continue reading

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The boring delight of discipline

Yesterday, I wrote about how the secret sauce to success is discipline, not motivation. It’s a surprising insight. After all, we’re schooled to believe that you have to have a crazed fit of inspiration to achieve outstanding, jaw-dropping outcomes. This … Continue reading

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Rude, the new normal

Every day, I look around, astonished, at the amplitude of rudeness around me. An auto rickshaw comes towards me, at me, on the wrong side of the road, and stares sullenly, audaciously. Voices rise at dissenting views, affronted by the … Continue reading

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The desire to be liked

For all the assertions of individuality and uniqueness, we humans have a primal desire to be liked. Millennia after we stopped being primates, we still haven’t let go of the instinct to be accepted, adored and worshipped by our peers … Continue reading

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Is “woman” an adjective?

I was listening to one of my favorite podcasts, Freakonomics, today, which featured the Harvard University president, Drew Gilpin Faust (what an awesome name). She talked about how, soon after she was appointed, someone asked her how she felt to … Continue reading

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In praise of procrastination

Sometimes, you have to sink in order to rise. There must be some physics law to this effect. It certainly is the case in life. You hear about it quite a bit – rising from the ashes, soaring stars after … Continue reading

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I’m easily manipulated

This weekend, I learned something about myself as a shopper. I’m quite dumb, it turns out. It seems I am perfectly okay to pay for an overpriced lip balm when the manufacturers declare, in just one line, that they will … Continue reading

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