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Monthly Archives: May 2018
How to spend less
Ever since the 2000 rupee note came out, my spending behaviour has changed. Now, when I’m considering buying something, the first thought that goes through my head is, Will the vendor accept my 2000 rupee note? It’s almost a parallel process: … Continue reading
Posted in Habit change, human behaviour
Tagged behavioural science, cash, cognitive psychology, credit cards, denomination effect, spending
3 Comments
Instant remorse
I’m sitting here, waves of repulsion coursing through me. I’m disappointed, disturbed, disgusted. I just had a bowl of instant noodles. Yuck. It feels like total failure, this giving in to a horribly over-processed, un-nutritious, health-less “food”. I’m actually on … Continue reading
Posted in human behaviour
Tagged clean eating, cognitive psychology, giving in, indulgence, instant noodles, junk food, mind games, nudge, regret, remorse, willpower
3 Comments
How communities nudge you towards your goal
“Show me your friends, and I’ll tell you what kind of a person you are.” Many moons ago, a good friend of mine used to say this as we tried to understand the people around us. At the time, it … Continue reading
Posted in Habit change
Tagged achievements, behaviour change, behavioural science, clean eating, communities, Fitness, goals, habits, nudge, reading
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Slow Down
“For fast-acting relief, try slowing down.” That’s what the small cutout said in my brother’s college apartment bathroom. At the time, I thought it was a cute word play on a popular tv advertisement for headache medicine. It turned out … Continue reading