Tag Archives: behavioural science

A Most Thoughtful Gift

The other day, my brother told me that this year he is going to send me one book a month. I squealed in delight. It is one of the most thoughtful gifts I have ever received. He knows I love … Continue reading

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How to spend less

Ever since the 2000 rupee note came out, my spending behaviour has changed. Now, when I’m considering buying something, the first thought that goes through my head is,¬†Will the vendor accept my 2000 rupee note? It’s almost a parallel process: … Continue reading

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How communities nudge you towards your goal

“Show me your friends, and I’ll tell you what kind of a person you are.” Many moons ago, a good friend of mine used to say this as we tried to understand the people around us. At the time, it … Continue reading

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Horn Not OK, please!

These days, around Mumbai, I’m seeing quite a few stickers and hand-painted signs on the backs of trucks and tempos exclaiming, “Horn not OK, please!” Is Mumbai in the midst of a behaviour change experiment to kill honking? The perennial … Continue reading

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Pick a herd that helps you change yourself

Herds. They don’t just describe cattle, they also describe us. Herd mentality, herd behaviour – these phrases exist because they are accurate observations of what we do, following what others are saying and doing, moving along with whatever is the … Continue reading

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First Citizens

It seems this is prize-awarding season. The latest is the slew of awards given out by the Nobel Committee for the leading contributors in different disciplines. I recently wrote about Richard Thaler receiving the Nobel Prize for Economics for his … Continue reading

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Richard Thaler won the Nobel Prize for Economics 2017! (and why you should care)

Why do you eat junk food even though you know it’s bad for you? Why don’t you save money even though it will set you up for a great retirement? Why do you buy the more expensive wine even though … Continue reading

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