Tag Archives: priming effect

Horn Not OK, please!

These days, around Mumbai, I’m seeing quite a few stickers and hand-painted signs on the backs of trucks and tempos exclaiming, “Horn not OK, please!” Is Mumbai in the midst of a behaviour change experiment to kill honking? The perennial … Continue reading

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Nod your way to agreement

Nod if you agree, that’s the accepted head gesture we do when we are presented with an idea and want to show a positive response to it. Well, it turns out, nodding before you even hear about the idea sets … Continue reading

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